Entrepreneur: How the Media Works. Vol. 45, No. 1. Jan-Feb 2017

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Sometimes the answer isn’t obvious. Back in November, a woman named Jenny Diaz emailed me about her friend, a small-business owner named Vick Tipnes. She had volunteered to serve as something of a publicist for him, and wrote me many details about his social media presence, places he’s spoken, and awards he’s won—all stuff that, while great for him, doesn’t make a compelling magazine profile. But she also told me about the inspiration he found in an old war story, and how it moved him to take a major risk in his business. The timing was great. As it so happened, just as I was reading that, I was struggling to create a new back-page concept for the magazine—and when I read about Vick, I had a breakthrough. The page, I realized, should always feature small things that inspire entrepreneurs, and Vick’s war story should kick it off! (Flip to the back of the magazine to see how it turned out.)

Jason Feifer


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Entrepreneur: How the Media Works. Vol. 45, No. 1. Jan-Feb 2017

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